Friday, July 17, 2009

Twitter this past week

Twitter for the few left who don't know is a site where you simply get 140 characters to "tweet" about what ever the heck you're up to. There isn't much more to it than that, unless of course you took notice of the sheer number of people addicted to twittering anything and everything. Some people are even trying out in the tub, though with a sad ending.

This week has been an interesting one for the folks at twitter and not just because of people and laptops in bathtubs. Bruno, staring the man who assassinated comedy, opened last friday to some wonderful projected numbers. Then the people who saw it on the friday whipped out their mobile weapons and that simple little 140 character limit took a serious toll on Bruno's numbers, in fact they wound up under their initial estimation by approximately one million dollars. Either way you look at it, that's a whole lot shy.

This past week also saw the report by a 15 years and 7 month old English lad make financial headlines - The world according to Matthew Robson aged 15 and a half - talking about the social habits of teens form their use of phones as instant messaging devices to using game consoles as home phones and even saying, "twitter was aimed at adults." which many people took as "twitter is for old people." Being the ripe old age of 22 myself I have no idea really what he means, my tweets don't cost, either way the kid is now the "talk of Tokyo" and could wind up as a force to be reckoned with later in his life.

Twitter was also hacked this past month and the hacker sent the files they got straight to the folks at the Tech Crunch blogs. Yes it raised some questions about "cloud computing" but what I found reading through the articles was this: The people behind Twitter are in no way putzing around, there's no doubting it, they have a detailed plan to be the "pulse of the planet" and they want no one, not even their investors, to get in the way. Powerful stuff there.

I hope by now it's dawning on you, If you're in any kind of business and not using at least a few parts of the social media scene then, WHAT"S WRONG WITH YOU? Sure you can post signs and fliers or if you're a little savvy you can use PayPerClick advertising but why would you when things like Twitter and Youtube (to name a few) are some of the most powerful forces on the internet, or interwebs for some. They provide a massive sharing of information with little to no cost at all.

One of the more important tips in business is to know where the people are, what they're doing and where they're going. Well they're going in droves to twitter.

Now If you'll excuse me I have to go watch BHO's broadcast in second life and read some more about customer buying cycles while listening to people whack metal poles around or set off fireworks in the field behind my house.

No comments:

Post a Comment